Local search rankings are important for all business owners and many times people don’t know what to focus on. Here are three local SEO tips that any home business owner can learn and succeed in by themselves.
1. Pay Attention To Keywords:
SEO keywords are the search terms that bring visitors to your page. These terms must be tailored to your region, and they must contain words that are directly related to location.
Always use several different ways to describe your location. If you run a Phoenix moving company, a good keyword would be “moving companies in Phoenix”, and “moving companies in Maricopa County” would be a good second keyword.
It also is important that the keywords fit into the content naturally. In addition, it is best to use a series of words as your keyword rather than simply using one-word phrases. These phrases are often referred to as long tail keywords.
While having a long list of location specific keywords is important, there has to be a clear purpose behind each keyword. This means that you should take a bit of time when coming up with a keyword.
Have The Right Keyword Density:
Your keyword density should be between 1 and 3 percent of the page. If you have more than 3 percent of the page as keywords, it is likely to have a detrimental effect on your search rankings. In fact, it could even result in your page no longer appearing in the results at all.
2. Draw In Readers:
Creating content that engages the reader serves two important purposes. One is that it keeps visitors coming back to your site, and this increases search rankings. The other reason is that search engines look for engaging content when they rank pages.
The content on all of your pages should be well written. This means that it should be well organized and free of grammatical errors. If you aren’t familiar with how to write the quality content yourself, contact professional copywriters for assistance. In addition, the page must include contact information for local customers.
Meta descriptions can significantly improve your rankings with major search engines. A meta description is a 150-160 character statement that describes the content of your website. This description will appear in the search results along with the name of your website. Therefore, you should ensure that it will be able to draw in people from the search results. As the meta description draws in traffic, it will help to improve your search rankings.
The title that you choose should be designed to ensure that readers go from the search results to your page. It also should provide an accurate synopsis of what readers can gain from this page. A good title will help to improve your search rankings. When you are crafting the title, it is essential to use an H1 tag. However, it is essential that there is only one H1 tag per page.
Backlinks are important for local search rankings. While it is important to have a large number of backlinks, there are certain things that you should look for when getting backlinks to improve your local search rankings.
The backlinks that you get should be from sites that have content that’s relevant to your website. In addition, you should get backlinks from sites that have something to do with the region that you are in. Furthermore, the backlinks should be from reputable websites.
Backlinks from sites that feature spam or are of low quality have a tendency to harm your search rankings. If a backlink comes from a site that appears to be of particularly low quality, you can use Google’s disavow link feature.
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