Besides social media, blogs, and websites, email marketing is another segment of internet marketing that we use to promote our business digitally. Sending emails to other business and/or clients make up email marketing domain. Furthermore, email marketing relies on building good and healthy relations with your customers which is an on-going process. The amount of work done in building a good email takes time and it’s more of a daily practice than sending it once and leaves it.
Due to recent spamming abuse, an email has lost its worth and it’s very easy to misuse this medium since no search engine has the power to filter up to the useless to using email, it’s all done using mailing spam and a non-spam section of the email workstation.
But not all hope is lost; email is still a very powerful tool to make an affecting internet marketing if done right. So here in this article, we are going to talk about some points, if followed, will improve your business outlook and make a good impression on your new loyal customers.
Build your own list
The first step on starting email marketing is to build a list of your potential clients with their email or if you can, get their names as well. Now what most people do here which have ruined the email marketing reputation completely, is by buying an email list. Buying emails from various vendors through spending some money will always going to be a bad move. It’s as good as not doing any email marketing at all.
It’s immensely important that you make your own list using white hat methods such as subscribing mail list from your website, blog or service. You can also sell freebies through your website like an e-book, or utility software completely free of cost, just taking user’s information which includes email, hence making a good email list for your marketing needs.
Follow guidelines of CAN-SPAM act
Spams are so common these days that there are actually bodies that are creating rules and laws to control it, and if violated, including fines and penalties. Among these laws, there is a CAN-SPAM act provided by Federal Trade Commission that has some guidelines which we need to follow a safe and spam free email. Some tips of CAN-SPAM are don’t use false or misuse header information, don’t use deceptive subject lines and tell recipients where you’re located.
Emails are more than just for selling ads
Your company will grow as your customers, so this means your first priority is to provide customer as much benefit as you can. Don’t just send out your emails for selling purposes. You most of the email marketing should revolve around building relationships with your customers, providing some tips on various topics, freebies for customers. This method will improve a strong business-client relationship and would increase loyalty of your customers.
Treat your list well
The people you have provided you their email and name have a certain degree of trust to your business, so it’s obligatory on your to treat your clients with respect they deserve. It’s this attitude of mutual trust that will upgrade you client to your business fans and more, thus help your brand to be promoted through your client’s recommendation if your approach is more giving then taking.
Stick to schedule with newsletter
Newsletter works best with a scheduled promotion. Either its daily, weekly or fortnight, your scheduling will keep your readers engaged to new content through your email. It will build on trust as time passes on simply using the tactics of continuity and proper email formatting.
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