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Trying to gain a reliable and steady readership on your blog is frustrating. Especially when almost every platform and social media outlet has tons of options for buying links and clicks through promotional ads. While these might be tempting it won’t gain you’re a reliable audience whatsoever. All it will do is cause more frustration as soon as you stop buying the promotional ad space.
Of course we would love if readers just showed up like magic, but in reality, it takes quite a bit of work to be able to have a following that interacts with your content.
You might have even felt like you want to give up because you can’t get interaction with your work, but there are some standard ways to increase the involvement on our blog. We’ve collected some of the most important tips and tricks when it comes to growing traffic to your blog without having to by ads or promotional click-throughs.
Update, update, update! The more you blog and write on your blog, the more traffic it will receive! It’s been proven that Google will favor websites that are updated regularly, multiple times a day. If you have trouble finding time for this, it’s time to start batch writing as much content as you can ahead of time. This way you can easily send out posts ahead of time and share amazing content regularly.
Batch write your content at the start of the week and aim to rewrite an article for each day of the week, that way you will be able to focus on preparing daily content each day that’s smaller in size but touches on time-sensitive issues! Alternate this content for a variety of posts.
Use Social Media
When you’re so focused on your blog it can be easy to forget how important social media is. This includes Twitter, Facebook, Google+, Linkedin, and even Pinterest. You want to pick the social networks that work great for your and your brand and you want to share your content like crazy!
If you need to set up a process like the batch writing we mentioned above, there are many websites out there that will help you schedule posts on multiple social media outlets. You can even preview blog posts that are published and use the address link to post on scheduled social media, so you won’t have to do a thing to promote your posts! Just be sure you do this at the start of every week so you can have a good idea of what you need to do in the future and what the week ahead holds.
Titles are the hook that brings people in, not only on your blog but in the search engine as well. If you have better titles for your blog posts, you’ll be able to bring so many more people naturally and organically to your blog.
According to Word Counter, they’ve gone into detail about the importance of enticing titles and we completely agree, “Without a compelling title, your blog post will fall flat. Your content could include wit, entertaining or useful information, but still get ignored completely. Spend time thinking about your title. Play around with a few alternatives. It’s worth taking an extra few minutes to craft the right title for your post.”
Finding Your Niche
Knowing your niche is extremely important. Because if you spread yourself too thin you’ll be spread more apart on the search results as well! Even if you’re interested in a wide variety of things, there should be a very specific focus when it comes to your blog so the audience is dedicated and stays interested without being confused. Usually people want someone who knows everything possible about a subject, or atleast has a ton of experience. If you don’t have a ton of experience and write about 20 different topics, people will just be confused and will not take you seriously at all.
Images in blog posts will boost your readership. They will make the post more attractive and memorable. You can also use the alt text of images to insert keywords which will help boost SEO rankings. Credit the source of the images you use always or use royalty free images.
Learn everything you can about SEO, keywords are the most important part of SEO, but there are so many more ways you can use SEO to amplify your blog. This is a great way to engage organically and you need to use it to your advantage so you can skyrocket your rankings on Google and other search engines. All in all, allowing you to no longer need to buy clicks or promotion!
Invest In Promotion
Not simple click buying, but actually promotion in your community. Don’t shovel your money into non-organic audience reach, build your company up by reaching out to the community around you. Invest in quality business cards, social events, and flyers to share with people who are actually interested in who you are and what you do.
Hopefully, after reading through this blog, you have a better idea of how you can increase organic traffic to your blog without buying into promotion scams! Put all these tools we’ve given you to the text and we can guarantee that there will be a difference.
What tips and tricks will you be applying to your blog this week?
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