Building your website organic search is not easy and fast. It is the hardest work you’ll ever do for your website. Not only it’s time consuming but it’s more expensive as well. After reading this blog, you will understand the importance of organic traffic and how the sky is your limit when it comes to Search Engine Optimization and search engine marketing through organic traffic.
Unlike Facebook marketing through promotional ads and Google AdWords, what does most of the people realizes that putting some bucks into it makes your website’s traffic boost for a short span of time would definitely put a smile in everyone’s face but that is not a sustainable thing. It is like your website depends on your Facebook ads and marketing, once you stop your investment, the website will go back to its non-existence form which is a devastating fact.
What does organic traffic means?
Organic traffic primarily means that content that you post into your website today will drive the traffic into your website tomorrow or next year, or probably after several years. The content of your website that you put into it is the only life force on which the organic traffic lives and nurture. For the same reason, organic traffic is considered the most outstanding medium for traffic generation into your website and no paid method will ever come near to its place. Also there are a lot of tools that you can go for to understand your website’s SEO standing.
How to do the organic traffic the right way
This blog will teach you better ways (not just good) to work your way into generating maximum organic traffic as possible. Also, this blog will talk about some non-fruitful practices that you should definitely avoid. Without wasting any more time, let get into the method and techniques for formatting real and clean organic traffic for your websites.
1: Your content should be good to read
For the strategy of creating content to your website must be very straightforward and best to your abilities. It is without a doubt that publishing regular or weekly articles helps your SEO to boost, but not writing a good article will not only affect the SEO but prove to be a devastating blow in your road of sustainable organic traffic road map.
To make it simpler to understand, you must realize that your website is the face of your business. It is representing you and your business to the world. So content that you write on your website will greatly emphasis on what caliber you belonged to by promoting through your website.
It is natural that not every time the content that you post on your website should be the best possible article but it definitely shouldn’t be half-baked articles at the most.
People or generally bloggers will eventually visit your website one day or another and if your readership is worth reading, it will bring more traffic naturally through organic search.
According to a great author Scott Stratten, writer of UnMarketing, says a beautiful quote which relates to our above-mentioned concept that:
“Me demanding the best content you can write should not be intimidating. It should not be paralyzing. It should be the minimum that when you write something you look at it and go: “Yes! That’s what I wanted to say!”
How do search engines see your content?
The search engines nowadays are so intelligent that it is not wrong to consider them like a human being. They pick out from the pool of content through the nature of traffic you are getting and if people read your content, they will spend time in your website for more than 5 secs. Cause bad content will make them leave in less than 5 sec. So to make your content is more concise, your website articles should be informative and help others in any way possible.
3: How does keyword research work?
There is no ambiguity that everyone wants to make their website searchable through the broad 2-3 trendy keywords which are the most popular at any moment of time.
The main thing is all of these high volume broad search keywords have huge competition and it’s not possible to compete with the competition without spending months of your time into it.
And even after investing, there is no certainty that your website can still be in any of the rankings of these keywords. So the most feasible option to go for keywords organic search is a lookout for long-tail phrases or in other words low-hanging fruit.
In order to understand the concept, suppose you are a fashion retailer, don’t bother trying to cope up with getting results if search “fashion retailer” in the search engine, cause you won’t be able to move ahead with other big fishes that are already in the leads with “fashion retailer” keyword. Instead, try to consider your area and be more specific through some long-tail phrases, like “fashion retailer in NewYork NY”.
You could go more specific in your search content like if you are selling any singular group of clients like “kids fashion retailer in NewYork”. This is a good specific phrase that you’ll get more chance to rank in the search engine. Also, this method will help you target more exclusive customers that are really into your fashion retailer than broad keyword as “fashion retailer”.
According to a study, most people that are using internet searches for relevancy and less competitive phrases, instead of broad keywords so long-tail is the only suitable method for you to opt for.
4: Be consistent with writing content
There is no fixed days or months figure that most people say for blog frequency. Just be consistent with your blogging. If you are a self-writing for your website, it’s better to write once a week but more is preferred. But without hiring a writer, it won’t be possible to take some time and write daily blogs on your website.
It is observed that search engines prefers the website that updated frequently, like if you publish content on regular basis, you will get more hits and traffic through the organic search. The more important thing is that writing consistent blogs will make users in love of your website.
A frequent and updated website will help the users to realize that you are serious with your business and giving updated and regular good content to the user which will definitely help your cause to increase the traffic tenfold.
The more frequent and good content your website has, people will revisit it more, sharing it and linking to your blogs more. This process will boost your organic traffic as well
5: Guest blogs generate traffic
According to Matt Cutts, a Google expert says that
“Guest blogging for SEO is dead. It’s done. Don’t even think about it. Ever”
This means Guest blogs doesn’t work on moving your website in top of search results, but it’s helpful in generating traffic and eventually making your website improving organically.
Through the use of guest blogging, you will generate more new users and viewer for your website. Many famous websites allow writers to write for them with only single inbound link allowable for your website as a backlink.
In general, there are two things that we accomplished while writing a guest blog.
- A guest blog post on a high-authority website has more visitors and tends to gather more audience for your website.
- High-visited website that allows your blog to publish means your business is high-end and will automatically get filtered from other incompetent websites.
There are some important points we need to consider before writing a guest blog.
- Don’t be afraid to reach for high-authorities website with good traffic numbers. Don’t just make you less worthy.
- Make sure your subject of article and business matches with the subject of your guest blogging website, this helps to gather a targeted audience.
- Your promotion for the guest blogs helps other to think that you mean business and you are as devoted as you are for your own website.
- Reply comments in guest blogs makes the audience want to visit your website through constant caring and satisfaction.
6: Don’t make Google angry
Google is good with those who follow the guidelines and ethnicity for getting organic search, but those who try to manipulate the search engine through black hat methods will be penalized. That being said, it’s better to always choose ethical methods and Google advised points to market your website.
Below are some useful tips to increase you search presence and avoid any penalties:
- Don’t promote cheap and useless links into your website.
- Don’t pay for links that drive fake traffic.
- Don’t copy content from another website.
- Don’t post exact-match headings and titles over and over again.
- Always publish content that is helpful to users.
It is famously said that hard work pays off and it always does in the end. And there is no exception when it comes to getting organic traffic for your website.
Make sure you try your best to follow all guideless and embrace positive mindset to try to remain on Google’s ground rules
Keep these activities going consistently and eventually you will feel changes in your activity ultimately.