It is the perfect time to start weighing your options for a career. After graduation from a reputed high school, you will be bogged down by a plethora of options for a career in India. The most common ones will be medicine, engineering, and law. However, as a part of the millennial generation, we all know the importance of choosing the path less travelled. We all know that these mainstream career options will just not cut it for us.
If you are looking for other career options, do evaluate digital marketing. With a constant rise in the need for professional digital marketers around the world, choosing it over conventional career options makes a lot of sense. You can also check out some popular Digital Marketing training institutes like Cimpro to understand the list of courses that you will be dealing with for a career in digital marketing.
Let’s see if you are cut out for a career in digital marketing.
You Need a Good Return on Investment
If you do not want to spend several lakh rupees on a conventional law or engineering degree, graduation from a digital marketing institute is a good option. Also, you will require a small fraction of the time to complete a digital marketing course in comparison to a conventional engineering degree. This way you will have an excellent return on investment for your time as well as money.
You are a Creative Individual at Heart
If you are a creative individual at the heart and love to invent new ways to capture people’s attention, you are in for a job that will feel like play. The main job of a digital marketer is to raise awareness as well as capture people’s attention with unconventional methods. You need to have the courage as well as the will to go above and beyond plain old text messages or emails to get in touch with people.
You Love Social Media
If you love social media, you will thrive as a successful individual in this field. As a digital marketer, you have to explore Facebook, Instagram, LinkedIn, etc. all with a refreshed perspective. Instead of representing yourself on the internet, you will be directly responsible for handling the reputation of a huge company.
You are a Self-Motivated Person
This is one of the most critical requirements to become a good digital marketer. You need to be a person who loves taking initiatives for a new project. Instead of letting people telling you how to do a job, you should be willing to experience it for yourself. If you let your curiosity and motivation drive your day, you are perfect for this job. Apart from this, you also need to be very patient with digital marketing and understand that it does not yield results overnight. Being good with numbers and statistics is an additional benefit since it will help you analyse your marketing efforts correctly.
You Love Interacting with New People
As a digital marketer, you need to rely on a balance of both market research as well as personal experience. You need to understand your customers’ requirements thoroughly to gauge their attention in the right manner. With an open ear, you need to learn more about the pain points to provide an effective and long-lasting solution to the problems.
You Have a Knack for Understanding Trends
If you love reading the Google Doodles and the Facebook as well as Twitter trending feed, you are already qualified to do market research for the job. However, this market research skill will eventually trim down to your business’s process flow. You need to be open and willing to listen to seasoned individuals from your team to understand the customer’s requirements. A marketing expert will work closely with both the sales team as well as the customers on the front-line to draft case studies for better evaluation of the market’s needs.
You Love to Read
You need to be an avid reader if you are planning on joining a company as a digital marketing expert. A keen interest in reading the latest news, fiction as well as non-fiction materials will help you explore your creativity as well as research skills in a better manner. When we talk about the reading skills, we are not just talking about reading the social media posts. Instead, we are focusing on developing reading skills for newspapers, books as well as important online blogs.
You Have Decent Communication Skills
You don’t need to be as outspoken as a salesperson, but you definitely need to learn how to put your idea forth in front of a committee in the most effective manner possible. You will be put in a position where you need to explain your idea correctly with necessary facts and figures in a challenging interview for the job. Under such circumstances, you should have enough knowledge to bring enough information to the table and stitch it all together to make a convincing story. If you have decent communication skills, you will face no problem in interacting with the salespeople who will give valuable information on the needs of the customers.
You Are Good with Words/Pictures
You need to be good with the written or graphical representation of your thoughts. Good writing skills are definitely a plus point for you in this field. If you know how to use popular CMS or graphic designing tools, the HR in a company will hold your profile in high regards.
You Want to Earn a Lot of Money in a Very Short Period
Yup, we know. Everyone wants to do this. The only question is how badly you want it. If you are looking for an opportunity that allows you to use your full potential and creativity to burn the midnight oil for scalable results, you are the perfect candidate for a digital marketing career.
If you can relate more than 7 out of these 10 skills/thoughts mentioned above, you should definitely consider a career in digital marketing. Get in touch with a professional student counsellor a reputed institute to get relevant career guidance.