More often than not, customers are attracted to explore your page because of its well-designed layout and interface. It is true that they would stay for the content. However, no matter how intricate your articles are, your customers will surely get bored when you gave a boring interface.
Web design is seen as an essential marketing strategy as far as online business
Web design is seen as an essential marketing strategy as far as an online business are concerned. An efficient design could create a lasting impact on your customers. This way, you are assured that you will gain long-term clients who could help drive your traffic volume which would eventually lead to the success of your business.
Whether you are a beginner in online marketing or an established brand in digital marketing, you have to ensure that your layout will be visually appealing and welcoming. On this article, we will identify ways on how you can increase the number of customers using website design.
1: Keep your interface simple.
My name is Irina, I am a certified advertising specialist, a journalist and an experienced blogger. My blog is my love, my hobby and my life.
My blog- http://zombdrive.com
While it is true that the colorful web designs could be inviting, a simple yet efficiently designed page would allow the customers to stay on your page. Sometimes, too much clutter will only be disturbing to see.
To start with, you have to choose a theme that would not only mirror the brand that you are trying to sell but should also be appealing to the eyes of your customers. As much as possible, bright colors should be avoided since they could be distracting to see. Remove any unnecessary designs that could only add to the clutter.
I suggest that you look for chic and modern themes online. Usually, these themes are more favored than the over-designed ones.
2: Increase its usability
To achieve its usability, make sure that your website is easy to navigate. Customers would prefer the pages where they could easily find what they are looking for. Remove distractions by classifying your content into separate categories so that the customers will be able to navigate and look for what they need quickly.
In addition to this, creating tabs like an FAQ page could also lessen the clutter found on your page. This way, you could place all of the questions you are asked on one page without having the need to put them in all parts of the page.
3: Add photos and videos on your site.
Many brands have shown to have a higher rate of success when visual references including photos and videos are added to their websites. Visitors would prefer looking at pictures and watching video clips more than reading a chunk of words.
Studies show that around 64% to 85% of customers are likely to buy a product after watching a related video. Visitors, on the other hand, tend to stay on the pages that have more websites than twice as long than those that do not have any.
Using your photos and videos, present your brand in various angles. Show to your clients how a particular product is used. Identify the best features of your services. There are a lot of ways to show your brand off using photos and videos.
Additionally, it is essential that your photos and videos should be original. They should not be plagiarized or taken without proper consent. If possible, you could get your images from stock photos found online. They should also be related to your brand.
4: Observe proper text formatting
The font is one of the first things that your visitors will observe once they go into your post. Hence, it is essential that you keep your text readable. Choose the right font style and size of your content. Make sure that they are not too fancy. Usually, sans-serif fonts are used for online sites since they help move the reader’s eye from one character to another.
Break your article into several paragraphs so that they will be read easier. Avoid putting large chunks of text in one section. This will only bore your readers.
5: Optimize your site for mobile use
If you want to have a steady flow of readers, make sure that your website is optimized for mobile use. It should be designed so that they could still access your page without logging on a computer.
Since there are around 80% of internet users who are into smartphones, it is vital that your site is also mobile friendly. This way, your customers could go to your website anytime and anywhere.
Whether you own an automobile site or an academic blog, you always have to make sure that your web design is well thought off. If you want to have a steady increase in your traffic volume, always make sure that your website is well-planned and well-executed. By following the tips which were mentioned above, you could already increase the number of visitors to your sites.
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