The idea of starting an e-commerce business looks quite easy. Choose a category, develop a website and start selling your products to the whole world in a matter of few days. But it’s easier said than done. Just the process of choosing a product or category which you want to market can be very difficult as the choices are aplenty. Planning and running an e-commerce website is an equally testing process especially for people not familiar with the process.
In this blog, I will ty to list 7 effective tips that will help the novice to get a hold of e-commerce web development and at least learn the basic features in this regard.
1. What’s your Primary Objective?
In other words, what you want to do with your website? Which features you want in it? Of course, you want to sell something, but how is the million dollar question. Your primary objective should be to figure out ways to make it compelling enough for the visitors to buy your product. This process alone can be quite nerve wrecking.
You need to consult a person or firm to chalk out the plan in this regard so that the start is perfect. The famous three-click rule is what you must apply here: It’s all about providing the visitor what he is looking for in not more than 3 clicks. Otherwise, game over.
2. Your Target Market
The development of an e-commerce website is all about taking your intended audience into consideration. You must be fully sure of what demographics or age group, for example, you are going to target. The initial period may not get you the results but you need to focus on getting the basics right; that’s how you can succeed in bringing in customers and the sales will start to soar with the passage of time.
3. Some Special Features?
While a standard looking website fits the bill all the time but if you want to incorporate a special feature, go on. A feature which you extremely liked from another website may not be suitable for your particular business and the website. A feature like visitors choosing the website theme is a nice one but may but not appropriate if you are in the business of selling medicines and injections. So stay to the basics as much as you can and not apply special features until they are absolutely necessary.
4. Limitations in your Business
There are times when you need to know what exactly is your budget and what you can build with it. If you want to add most features of an average e-commerce website and load it with great graphics and design, the cost you have to pay to the development team can be pretty high. You can also experience some technical limitations regarding some hardware issue which may limit your site’s performance.
5. Tools to Make your Website Great
This aspect is totally dependent on the professional designers and developers working for a web development firm. You need to confirm this before hiring the team that what is their proficiency level in softwares like Photoshop, Dreamweaver, Magento, WordPress, etc. This will save yo from over expectations concerning the final outcome of your e-commerce website.
6. Ecommerce Platform
Just discussed above, the e-commerce platforms like Magento and Shopify are the real deal. Again, your limitations in using these can force you to go for the lesser known platforms. Do not compromise on this aspect as the options you have with the above mentioned two platforms are endless. You need to negotiate with the development team in this regard and choose the one according to your requirements.
7. The Right Content Management System (CMS)
You need to choose the right CMS for your specific business. The decision that of the web development team in this regard should be your choice too as they are experienced and will offer you good advice. The options you have are WordPress, Drupal, and Joomla.