Rules of thumb for every web design agency
Whether you are a small or a large scale agency, there are some ground rules every web design company need to follow.
First things first: Goal of your homepage need to be to show the use what is important in the first few seconds. Moreover, if in those first few seconds customer does not get hooked, you need to change your strategy. A study suggests that you only have 5 seconds to grab the attention of your visitors, and if in those 5 seconds you did not catch the attentions, you need to work more on your homepage strategy.
Design for the visitor: Keep your design simple, relevant, but engaging enough to capture your visitor attention. Use a slick design that is compelling to view and easy to use. Most of the design agencies ignore the later part, but you as a design agency need to offer something that is greater that bold fonts and great images. Then I will explain the importance of using images nd typography but for now, focus on your usability factor. Is the design simple enough that users can place orders without any instructions? If not, change the design & make it more user-friendly.
Maintain consistency throughout your website: Once you are settled with the basic layout, now is your time to move on to the next section, which is the placement of elements. Best is to use consistent navigation which users can easily remember the placement & order with ease. Do not play with the placement more often which will make it difficult for users to browse the website & increase your bounce rate which you surely don’t want.
Make is easy for users to place an order: If the visitor is thinking ‘what to do next’ in your website, you seriously need to rearrange the elements of your site. A good design does not just speak for itself; it delivers your message till the end. After you are done with the basic aesthetics of the website share your link with some close friends and ask them to place an order. Now keep a close eye on are they having any difficulty while placing the order, or not. This experiment will be your foundation for a clean & user-friendly website.
Keep it short, stupid: Yes, your site visitors will not read all the content you have put up for them. First, they will scan, and if they found anything worth sticking, they will stick to your website. Otherwise, they will leave. Write content that is short, sweet, informative & most of all compelling. The vocabulary you use on your site will represent the brand value which will be the focal point of your brand identity.
Use page titles to tell the story of your brand: Page titles are not only for Google, use them for your customers too. Make them as compelling as possible & with Google Analytics check the response of every page title. Experiment with different page titles that can boost your sales or engage your user for a longer period. Moreover, with every page title, you are sending a message to your visitor. Make sure to make that message speak for your brand.
Create a separate website for mobile: the Gone are the times for mobile-friendly website is old stuff, a new era is about mobile-only internet sites. Agencies are going to mobile app development companies that focus on mobile apps too. With more than 2.5 billion iPhone app downloads to create a mobile app, both for Andriod & Apple is a necessity.
Follow the basic navigation rules: You can be creative with your website, but wise move is to go for basic web design navigation. For example, menus are more preferred on top, than on bottom or side. Contact us info is either on top at the bottom of the page. Customer service chat is usually on the bottom-right of the page. These are just a few elements placements that create more leads than any other navigation type.
Use moving images: Nothing grabs the attention of a user more than pictures of actual people. Use the images that are a sign of life. These pictures will not just engage your customers. Furthermore, they will enforce your customers to stick to your website for a longer period, and if you get lucky, they will place an order with you.
Keep graphics simple: Try to use photography that is relevant to your content. Make images for every page & keep them exclusive for the page. Using dull images is not useful anymore because as users are getting more informed of the basic web design aesthetics, they are looking forward to more compelling images.
It is easy to create a beautiful website, but what is important is to build a fully functional website that speaks for itself. Alternatively, perhaps a website design that engages the user to stick to your site. These were some basic elements of web design you need to focus on.
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