Nowadays, digital marketing has become one of the most result-driven strategies to gain more traffic, engage more audience and drive more sales. Social Media Examiner suggests that nearly 92% of online marketers use digital marketing strategy to increase their brand exposure through social media and 80% marketers got positive results through this strategy.
As a result, an effective digital marketing strategy needs to have some most crucial elements if you really want to scale and get the most out of it.
Important digital marketing hacks that will help you drive better ROI.
Curate Highly Engaging Content
Social media marketing is not all about simply promoting your own content. If your brand really wants to grow and gain online visibility, then you need to become a reliable source of information in your niche. To create credibility, you need to share a wide variety of authentic and informative pieces that interests your target audience.
Finding and sharing informative posts can be a little time-consuming, unless you use some content curation tools. Feedly is a feed aggregator that can help you do the same task for you. It helps you find relevant content according to your niche, keywords related and that interests your audience – all in one place. This will allow you to easily view and share your social profiles right in the app.
You are never going to gain credibility and online visibility with your social media marketing strategy unless you get the help of industry thought leaders and influencers. They are individuals in your niche who have a big social fan base of their own.
Target industry influencers with your marketing strategy and request them to share your content with their fan base. The simplest yet easiest way to do this is by mentioning them in your posts. You can also reach out to influencers through direct message or email requesting them to share your content.
Use Social Media Marketing Tools
Many digital marketing Dubai companies are using effective social media marketing tools to schedule posts to publish at optimum times. Buffer and Hootsuite are the famous social media automation tools that help you schedule your posts at times when your audience is active. Moreover, social media automation tools help you create trackable links for your social posts and analyze engagement rate of your shares and posts. Then you use this information to identify the best traffic resources and improve your digital marketing strategy to get better results.
Cover Trending Events
People use social media to get the latest news about their favorite topics, stay updated with the current technology and interact with businesses. Your brand can also grow its followers by following the same strategy.
Keep track of trending hash tags that you see on Facebook and Twitter. Use these tags in your own social media posts. This will help you increase your conversations on the social platform outside of your following.
You can also use Google Trends and Buzzsumo for a similar purpose. Trending topics on Google Trends and Buzzsumo can help you devise content that is relevant to trending events and can garner more buzz on social media world. ComiConverse jumps on famous hashtags related to movies and games to boost user engagement.
Online contests are a great way to encourage user engagement and increase your following on social media. You can post different types of social contests to boost customer engagement such as vote contests, photo contests, win a giveaway contest and much more.
Strengthen Your Fan Base
The main aim of any digital marketing agency in Dubai is to attract more and more interested users so that they can start following your brand and liking and sharing your posts. Be proactive about building the quality fan base you want by following them strategically. Follow people who are really interested in talking about and sharing your posts related to your niche all the time.
Manage Filter is an easy tool that can help you search for Twitter users who are using trending hash tags or keywords in their tweets to show their interests. Follow those users on a regular basis to encourage them to join your brand as well.
These important hacks are just a few of the many you can use to supercharge your branding and digital marketing efforts. Use these hacks strategically and build a social media marketing strategy that can help you drive user engagement, widen your brand reach and bring more ROI.