Social media (SM) is any form of technology which turns communication into interactivity
There are literally hundreds of social media tools and websites ,right now we are focusing only on the big giants that make most impact from a marketing perspective.
Social Media Marketing
- Harnessing social media in a manner which is beneficial to a firm.and it is commonly abbreviated to SMM. The key is to create content which attracts attention and encourages readers to spread it around.
Advantages of social media
- It has the ability to have two-way conversation with your target market.
- Huge brand saliency
- Recent research suggests that fans are more likely to convert than nonfans.
- Very useful for driving traffic+ to your website.
- Great for building loyalty and long term relationships.
Disadvantages of Social media
- Give up control
- Often requires hiring at least another full-time staff member
- No short term ROI
Your goal is to build engagement by adding value to different methods like Text video and contests.
Before diving in we should create a plan
- What are the goals of the project?
- What do you want to convert on?
- What is the point of generating tens of thousands of fans?
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