It won’t have escaped anyone’s attention that the world’s obsession with style and more particularly the right labels now extends very much into the world of kid’s fashion. Younger and younger children are taking a strong interest in what they wear and the latest trends and stylish parents are anxious for their kids to outshine their peers.
There is certainly big money in the rapidly growing market of children’s fashion. The days of kids largely sporting cheap garments from Woolworths and cast offs from their siblings are gone for good. Youngsters closely follow their favorite fashionistas online and in the media and even the youngest wannabes are conscious about what they wear. The kids have icons their own age to follow with the likes of Suri Cruise being closely watched. Parents are keen to have the best presented offspring too and all this adds up to a rapidly expanding market for junior fashion.
Haute Couture and Scandinavian Style
Top fashion designers are jumping on the bandwagon with one big name after another introducing kid’s ranges to their collections. Every day another top designer expresses the desire to create a junior range. For those with the desire but not the money to dress their kids in designer outfits a number of rental services are appearing online. Here parents can hire garments from the top labels and return them when they are done.
Away from the world of haute couture, a rash of Scandinavian brands have met with great success by bringing the region’s sense of fun and practicality to the market with highly successful brands like Katvig and Molo. Stylish mini me styles from the likes of Pale Cloud have also been a big hit. The Spanish are getting in on the act with kids clothes from Bobo Choses and Mayoral and now India is trying to grab a bigger slice of the global kids fashion market.
Fashion weeks dedicated to children’s styles are springing up across the globe. This month sees the second India Kids Fashion Week which will take place in Mumbai 18 & 19 January at the Lalit hotel. India is engaging in a big push to put itself firmly on the global map of kid’s fashion and the event will showcase the collections of both top brands and designers from across the nation.
The brands on show will include Libero, Adorable Ones and Oks Boys and designers like Niska Lulla, Archana Kochhar, Kanchan Bawa and Pooja Jhunjunwala will see their latest styles take to the catwalk.
Time will tell if Indian designers can produce the styles that will have the universal appeal to grab a big slice of kids fashion cake. The cake is certainly growing and so there is room for new names to break through and they could come from India. With a rich history in textile production the country is a natural home for fashion but will the styles on display appeal only to the Indian market or can they replicate the success of the Scandinavians in the western world?
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