Different companies have different opinions about mobilizing their business. Some have client satisfaction requirements or have specific ROI for a particular project or use case, while others understand that they won’t be as competitive if they don’t do it.
An important part of mobilization includes adding SMS as a communication tool with employees and clients and for optimizing business operations.
There are 3 important reasons why enterprises move forward with including SMS into their business systems and processes.
- Almost everyone has a mobile phone
- There are 3+ billion mobile subscribers today
- 90% of the US population has at least one mobile phone
- 84% of businesses is prioritizing mobile as a way to stay connected with clients
SMS is the most widely used aspect of the mobile phone and as above stats suggest, business should not be thinking if they should use SMS marketing. Businesses that move fast quickly gain a competitive advantage and can easily promote their business. Even today, enterprises concentrate on having concrete ROIs, as a result, they somewhat miss the fact that everybody is going mobile and if they don’t, then their clients will pass them by.
- Improving client experience
Mobile is a very efficient channel for improving the client experience and we can’t deny the fact that it is a key differentiator for a number of global companies like Walmart, Amazon, etc. Client experience can affect businesses in two important ways.
Firstly, if we talk about price of poor client experience, then it is the key reason for the churn. Also, studies show that 89% of clients stop shopping after a poor experience. Getting new clients is multiple times costlier than retaining the old ones.
On the other hand, if we talk about the advantages of a good client experience than 62% of clients shop more after a satisfactory experience. 55% of clients would pay more to ensure a better experience.
A number of companies are now including SMS into their customer experience plans- from promoting products to order and payment confirmation.
Usually, businesses are worried about the ROI and if we particularly talk about the ROI of using Bulk SMS, then in some instances it is simpler to determine an ROI for, like order and shipping information to decrease calls to the client support desk or clients support executives using more reasonable SMS service as compared to voice calls.
Other use situations clearly improve the client experience (like alerts about flight delays or appointment reminders), but may be difficult to calculate a particular ROI, even though studies show that improving client experience assists in delivering tangible financial benefits. And, in some cases you just need to have faith that if almost 100% of your clients and employees have mobile phones and use SMS then it is probably a nice idea to start using it to engage with them.
In today’s competitive times it is right for businesses to start using bulk SMS for effective marketing and communication. Moreover, now bulk SMS gateway services provide you with great add-ons and plugins like Excel Plugin, which allows you to send message easily and effortlessly from your Excel sheet where records of all clients and staff members are stored. This makes the whole process of using bulk SMS a lot easier, quicker and streamlined. So, get started today!
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