Customers love to purchase the product at a minimum cost while most of them always have their heart set on to buy things for free. Such customers are always looking for promotional coupon code over the internet, in order to reduce their buying expense. In this technological world, the powerful marketing strategy to entice customers is through digital coupon service. Basically, it is alphanumeric code meant to offer a discount on products and services purchased during the online transaction. The different name for coupons includes voucher code, promo code, promotional code and sometimes in the form of text message.
Organizations use coupon strategy to give sales boost to their products and services. This is the prime reason why corporates are hiring an experienced mobile application development company to develop a coupon based app. After extensive research, it was found that organization offering voucher/coupon code marketing strategy, experience 20% growth in their revenue. Websites offering coupon code were found to have more traffic and increased visitors. Coupon marketing is one of the effective technique to build a lengthy list of new customers to turn them into repeat customers. The long-term flourishment of the business is absolutely dependent on its exhaustive list of repeat customers.
One of the biggest challenges faced by e-commerce companies is increasing rate of shopping cart abandonment. In order to lure customers, offering a promotional coupon is the effective marketing strategy to enable customer purchase.
Coupon App is meant to skyrocket your sales
The primary objective of coupon app is to offer money-saving deals to customers despite their geographical location. Every organization despite its — have found the lucrative benefits of developing coupon app and hence they are approaching IT companies for the same. In fact, this is one of the well-known forms of marketing to increase the customer base and along with spreading brand awareness in the market.
Advantages that companies obtain through online coupon apps
- Facilitates customer tracking
- Easy to implement without amending your existing business process
- Elevates customer loyalty and customer acquisition
Not only business organizations even consumers are at the advantage of using coupon apps. Everybody is interested in saving money and for that, they continuously surf websites like Amazon, eBay and Flipkart to find the best deal. Hence, launching a coupon app is something like a one-stop destination for customers to browse varied coupons through their mobile device without much effort.
How coupon apps will help your customers to save their pocket money
Promotional coupon imposes the discount on the overall cost of products ranging from clothing to grocery.
- Coupon app caters deal of any type or discount offers
- Customer can redeem the coupon for future use
Features that every coupon app should be incorporated with
Real-time shopping assistant
When a customer proceeds to purchase the product, the shopping assistant pop up in the app thereby displaying the list of best coupon codes for the customer to choose from.
Extensive Global Search
Coupon app is not only confined to a search of coupons. Customers can search for products that are available for high discount offer.
This functionality is beneficial to customers when they are planning to purchase certain things in the future. They need to set the alert to get informed when the product gets available on discount. The customer automatically gets the notification so that they can focus on other things.
This option helps customer to save the deal for future reference, in case they don’t want to initiate it at the present time. C
Simple and attractive home screen
The GUI (Graphical User Interface) of the app should be simple and intuitive with all the functionality and features displayed at the top. The design architecture of the screen should be in a manner such that it enables the user to search for a wide variety of deals through top stores merchants and categories.
The e-commerce market is progressing at a fierce pace, thereby streamlining the buying and selling experience. Online coupon app has increased the buy/sell transactions thereby pushing the business to altogether new level.
mobile app development company. He is keenly interested in writing technical blogs pertaining to iPhone and android app development During his spare time, he loves to dive in the pool and enjoy playing golf with his friends.